Jul 21, 2007 from the AISL Newswire
AISL Announces Theme For 2007-08 Season!

  
 
The American Indoor Soccer League announced this morning that the marketing “theme” for the league’s 2007-08 season is “Headed for the Future!”.

Rich Paschette, the AISL’s director of media relations and marketing, developed the theme and associated graphics.

“When Paul and I discussed the idea of a theme for this season, I wanted to develop something that was upbeat, positive, and showed the direction that the AISL was going,” said Paschette. “After giving it some thought, ‘Headed for the Future’ just seemed like a natural. It shows the fans, marketing partners, and potential franchise owners that the AISL is ‘on the move and going places’ for this season and for many years to come.”

The fifth season logo will appear on all AISL promotional materials, and potentially on league merchandise and at signage in the individual arenas.


Now in it's third season, the American Indoor Soccer League has offices in West Springfield, MA (Administrative) and Cleveland, OH (Media Relations). For more information on the AISL, contact commissioner Paul LaPointe at (413) 569-0088 or director of media relations Rich Paschette at (216) 741-4144. Information on the league can also be found on the AISL's official website, www.aisl.org.

Questions or Comments? aislpr@aol.com

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